Jerric Fruits

As an international Redken Artist Jerric Fruits has been growing and inspiring 1000’s of salon professionals as well as clients across the US and abroad. His West Coast color, style and creativity, spans from 17 years in West Hollywood, working with celebrity and professional clientele, has created an amazing blend of NYC 5th image and Red Carpet fashion. He has worked alongside industry leaders Tabatha Coffey and Tracey Cunningham, among others to build a diverse, innovative approach to hair color and transforming the clientele.

Jerric is always staying at the front of the industry, whether it’s working LA Fashion Week, photo shoots, reality show clips, or collaborating with all styles of artists, he continues to stay on the edge of current trends, his forte being beautiful reds and browns.